I built Line after years spent inside global organizations, mapping how ideas move from strategy to execution—and where they break. My background in consulting and process design taught me that most brands don’t fail because of weak ideas, but because of unclear translation: between vision and design, leadership and execution, people and process.

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Line closes this gap.
 

Every project is treated like a system—structured enough to scale, creative enough to feel human. I approach design with the same discipline I brought to transformation work: define what matters, remove what doesn’t, and build something that lasts.